{"id":597,"date":"2025-10-07T16:44:20","date_gmt":"2025-10-07T16:44:20","guid":{"rendered":"https:\/\/www.cenavj.cz\/?p=597"},"modified":"2025-11-03T13:27:36","modified_gmt":"2025-11-03T13:27:36","slug":"tina-poliackova-vedia-kriticicky-memovat","status":"publish","type":"post","link":"https:\/\/www.cenavj.cz\/?p=597","title":{"rendered":"Tina Polia\u010dkov\u00e1: Vedia kritici*\u010dky memova\u0165?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Jeden\u00e1s\u0165 rokov po tom, \u010do bol uveden\u00fd Instagram, sa nespo\u010det r\u00f4znych textov a&nbsp;publik\u00e1ci\u00ed sna\u017eilo vykresli\u0165 rozsah toho, ako t\u00e1to platforma premenila svet umenia. Ur\u010dite nikoho z&nbsp;n\u00e1s neminula performance Amalie Ulman, ktor\u00e1 vyu\u017e\u00edvala rozhranie tejto siete k&nbsp;performat\u00edvnemu sk\u00famaniu postupne rodiacej sa digit\u00e1lnej identity. V\u0161imli sme si tie\u017e siln\u00fd vzostup nov\u00e9ho \u201einstagramovate\u013en\u00e9ho umenia\u201c, ktor\u00e9 vyzer\u00e1 dobre na obrazovk\u00e1ch, alebo i&nbsp;model \u201eself-made\u201c umelca, ktor\u00fd je schopn\u00fd svi\u017ene uh\u00fdba\u0165 ch\u00e1padl\u00e1m zastupite\u013esk\u00fdch komer\u010dn\u00fdch gal\u00e9ri\u00ed t\u00fdm, \u017ee pred\u00e1va svoje umeleck\u00e9 v\u00fdtvory skrze s\u00fakromn\u00e9 instagramov\u00e9 spr\u00e1vy.<a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftn1\">[1]<\/a> Zato menej jasn\u00fd je dopad digit\u00e1lneho folk\u00f3ru, ktor\u00fd vo ve\u013ekej miere vytv\u00e1ra pr\u00e1ve kult\u00fara memu, etabluj\u00faca vlastn\u00fd \u0161pecifick\u00fd model komunik\u00e1cie, komplexn\u00e9ho vn\u00edmania autorstva, skratkovit\u00e9ho inside humoru a&nbsp;v&nbsp;neposlednej miere i&nbsp;kritiky. Star\u00e1 dilema, \u010di memy m\u00f4\u017eu by\u0165 nov\u00fdm politick\u00fdm odbojom a \u010di \u013eavica vie v\u00f4bec memova\u0165, bola nahraden\u00e1 nov\u00fdmi ot\u00e1zkami: s\u00fa memy umen\u00edm, alebo dokonca novou umeleckou kritikou, ktor\u00fa boomeri a normies proste nech\u00e1pu? A ako v\u00f4bec v\u00e1\u017ene p\u00edsa\u0165 o memoch, aby mi v hlave n\u00e1hle nenabehla jedna z memov\u00fdch variant odhodlan\u00e9ho tu\u010dniaka z filmu Madagaskar kri\u010diaceho: \u201eAnalysis, Kowalski\u201c, ktor\u00e1 sa vysmieva r\u00f4znym pokusom o \u201ememe analysis\u201c?<\/p>\n\n\n\n<p>Mo\u017eno nadi\u0161iel \u010das, aby sme kone\u010dne brali vtipy v\u00e1\u017ene. Pokia\u013e sa svet umenia za\u010diatkom minulej dek\u00e1dy sna\u017eil vyrovn\u00e1va\u0165 s&nbsp;oh\u00fdban\u00edm dovtedaj\u0161ieho diskurz\u00edvneho nastavenia sp\u00f4soben\u00e9ho mas\u00edvnym roz\u0161\u00edren\u00edm digit\u00e1lnych siet\u00ed, tak n\u00e1sledne&nbsp;pand\u00e9mia uk\u00e1zala, \u017ee ich dopad na celkov\u00fa prev\u00e1dzku je e\u0161te z\u00e1sadnej\u0161\u00ed. Celkom ned\u00e1vny vzostup na umenie zameran\u00fdch meme \u00fa\u010dtov iba demon\u0161truje, ako sa kan\u00e1ly kritickej reflexie rozvrstvuj\u00fa do zlo\u017eitej\u0161\u00edch modelov. Samotn\u00e1 umeleck\u00e1 kritika sa pod v\u00e1hou informa\u010dnej z\u00e1plavy premenila a&nbsp;potvrdila u\u017e dlhodobej\u0161ie trend \u00fastupu predstavy o za\u0161lej moci britk\u00e9ho hodnotite\u013ea kvality umenia, ktor\u00e1 sa v\u0161ak vr\u00e1tila zadn\u00fdmi vr\u00e1tkami v&nbsp;podobe hybridn\u00e9ho druhu zamestnania 2.0., influencerstva, medzi ktor\u00e9 tvorba meme \u00fa\u010dtov nepochybne patr\u00ed. V&nbsp;\u010dasoch, kedy m\u00f4\u017ee hocikto blogova\u0165, ale nikto nem\u00e1 \u010das si tieto siahodlh\u00e9 texty pre\u010d\u00edta\u0165, sa mus\u00ed i odborov\u00e1 umeleck\u00e1 kritika kon\u0161tantne vyrovn\u00e1va\u0165 so z\u00e1pasom o&nbsp;pozornos\u0165 neust\u00e1le roztekan\u00fdch o\u010d\u00ed. Nie je teda n\u00e1hoda, \u017ee memov\u00e9 \u00fa\u010dty pon\u00fakli alternat\u00edvnu cestu, ako z\u00edska\u0165 n\u00e1skok v&nbsp;boji o&nbsp;tento nov\u00fd kapit\u00e1l. Memy svojou povahou obch\u00e1dzaj\u00fa nosn\u00fa kostru umeleckej kritiky, a&nbsp;to predov\u0161etk\u00fdm identifik\u00e1ciu a&nbsp;popis, anal\u00fdzu, interpret\u00e1ciu a&nbsp;vytv\u00e1ranie s\u00fadov, z&nbsp;ktor\u00fdch si ponech\u00e1vaj\u00fa len to posledn\u00e9, \u010dastokr\u00e1t obalen\u00e9 do rafinovan\u00e9ho vtipu. V&nbsp;posledn\u00fdch p\u00e1r rokoch za\u010dali razi\u0165 z&nbsp;r\u00f4znych k\u00fatov na svet umenia zameran\u00e9 memov\u00e9 \u00fa\u010dty, aby sa vtipne zabod\u00e1vali do prehnit\u00e9ho galerijn\u00e9ho syst\u00e9mu a&nbsp;glosovali elitizmus s\u00fa\u010dasnej prev\u00e1dzky umenia, mocn\u00fdch kur\u00e1torov a&nbsp;vykoris\u0165ovan\u00fdch zamestnancov.<\/p>\n\n\n\n<p>Sn\u00e1\u010f ka\u017ed\u00fd z&nbsp;umelecky \u010dinn\u00fdch instagramov\u00fdch obyvate\u013eov u\u017e aspo\u0148 raz klikol na jeden z&nbsp;najprefl\u00e1kanej\u0161\u00edch memov\u00fdch \u00fa\u010dtov ako je Freeze magazine a&nbsp;Jerry Gogosian, ktor\u00fdch n\u00e1zvy s\u00fa satirick\u00fdm skomolen\u00edm (na jednej strane \u010dasopisu a&nbsp;umeleck\u00e9ho veletrhu Frieze, na strane druhej americk\u00e9ho kritika Jerryho Saltza vs. mocn\u00e9ho galeristu Larryho Gogosiana) a pon\u00fakaj\u00fa pravideln\u00fd a&nbsp;vyv\u00e1\u017een\u00fd stream u\u0161tipa\u010dn\u00fdch postov. Zatia\u013e \u010do Jerry Gogosian sa s\u00fastred\u00ed na trolling \u0161tvorice gal\u00e9ri\u00ed s&nbsp;tzv. modr\u00fdm \u010dipom &#8211; Gagosian, Hauser &amp; Wirth, Pace a David Zwirner a&nbsp;ich pred\u00e1torsk\u00e9 prostredie, ktor\u00e9 reprezentuj\u00fa, tak Freeze magazine sa s\u00fastred\u00ed na obecnej\u0161ie ot\u00e1zky in\u0161titucion\u00e1lneho chodu sveta umenia \u2013 ako je (seba)vykoris\u0165ovanie umelcov a&nbsp;umelk\u00fd\u0148, ne\u013e\u00fatostn\u00e9 pravidl\u00e1 sn\u00fabenia sa s umeleck\u00fdm trhom, osvojovanie si kli\u0161\u00e9 a&nbsp;flosk\u00fal nevyhnutn\u00fdch na man\u00e9vrovanie v&nbsp;umeleckej prev\u00e1dzke a&nbsp;\u010dasto myslen\u00e9, ale nevyrieknut\u00e9 strasti umeleckej pr\u00e1ce. Pre t\u00fdch, ktor\u00ed nepatria a&nbsp;vyslovene sa ne\u00fa\u010dastnia umeleck\u00e9ho sveta, existuj\u00fa i&nbsp;memov\u00e9 \u00fa\u010dty jako je Classical art memes a&nbsp;mno\u017estvo jeho odno\u017e\u00ed, pracuj\u00face s&nbsp;dvojitou referenciou sl\u00e1vnych diel z&nbsp;dej\u00edn umenia a&nbsp;ich \u017eartovnou aktualiz\u00e1ciou v&nbsp;r\u00e1mci tematiz\u00e1cie s\u00fa\u010dasnosti, hlavne peripeti\u00ed pri nadv\u00e4zovan\u00ed osobn\u00fdch vz\u0165ahov. Svojou schopnos\u0165ou dot\u00fdka\u0165 sa aktu\u00e1lnych a univerz\u00e1lnych t\u00e9m, v\u010faka ktor\u00fdm popularizuj\u00fa be\u017en\u00fdm \u013eu\u010fom vzdialen\u00e9 a inak nezrozumite\u013en\u00e9 umeleck\u00e9 formy ako nie\u010do, k&nbsp;\u010domu je mo\u017en\u00e9 sa vztiahnu\u0165 i&nbsp;dnes. Samotn\u00e9 aktivity Freeze magazine<a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftn2\">[2]<\/a> a&nbsp;Classical Art Memes v\u0161ak poukazuj\u00fa na limity takejto kritiky, ke\u010f sa st\u00e1va uk\u00e1\u017ekov\u00fdm pr\u00edkladom trag\u00e9die kapitalizovania svojej popularity a&nbsp;zu\u017eitkovania online sl\u00e1vy k&nbsp;predaju merchu&nbsp;a nekritick\u00e9mu posunu kari\u00e9ry samotn\u00fdch adminov.<\/p>\n\n\n\n<p>Skuto\u010dne ostr\u00e9 lakte v&nbsp;r\u00e1mci kritickej pr\u00e1ce na soci\u00e1lnych sie\u0165ach maj\u00fa aktivity Brada Troemela, ktor\u00fd sa zap\u00edsal do obecn\u00e9ho povedomia s&nbsp;narastaj\u00facim vplyvom postinternetu, hlavne v\u010faka legend\u00e1rnemu tumblrov\u00e9mu \u00fa\u010dtu Jogging. Hor\u00fa\u010dkovit\u00e9 tempo online aktivity, ktor\u00e1 sa vyh\u00fdba fyzickej n\u00e1mahe, spracoval u\u017e v&nbsp;roku 2013 vo svojom koncepte&nbsp;Athletic Aesthetics: nahradil predstavu trpiaceho maliara v&nbsp;podkrov\u00ed za nad\u00e1vaj\u00faceho memelorda v&nbsp;ergonomickej stoli\u010dke<a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftn3\">[3]<\/a>. S\u00e1m autor bez serv\u00edtky nadv\u00e4zuje na trad\u00edciu z&nbsp;neschv\u00e1lne zn\u00e1meho 4chanu a&nbsp;Redditu v podobe nekompromisn\u00e9ho strie\u013eania do liber\u00e1lov i&nbsp;komer\u010dn\u00fdch umelcov-podnikate\u013eov, ktor\u00e9 zakomponov\u00e1va do tradi\u010dn\u00fdch \u0161abl\u00f3n ako virgin vs. Chad, alebo r\u00f4znych modifik\u00e1ci\u00ed mot\u00edvu \u201ewojaka\u201c. V&nbsp;\u010fal\u0161\u00edch postoch vyu\u017e\u00edva memetick\u00fa formu prema\u013eovanej tv\u00e1re v&nbsp;\u0161t\u00fdle Jokera, aby sa mohol identifikova\u0165 (podobne ako filmov\u00fd protagonista) ako sympt\u00f3m choroby s\u00fa\u010dasn\u00e9ho sveta umenia. K&nbsp;tomu, aby mohol auton\u00f3mne satirizova\u0165 politiku, umeleck\u00e9 in\u0161tit\u00facie a&nbsp;ich hypokriti\u010dnos\u0165 a&nbsp;snobstvo, vyu\u017e\u00edva vlastn\u00fd zdroj financovania svojej \u010dinnosti &#8211; crowdfundingov\u00fa platformu Patreon a&nbsp;svojim subscriberom pon\u00faka dodato\u010dn\u00fd obsah. Koniec koncov, \u201eexposure\u201c z vedenia vplyvn\u00fdch memov\u00fdch \u00fa\u010dtov nikomu nezaplat\u00ed n\u00e1jom. Troemelov shitposting sa dot\u00fdka z\u00e1kladn\u00fdch ot\u00e1zok oh\u013eadom vytv\u00e1rania umenia a&nbsp;jeho ekon\u00f3mie, rezign\u00e1cia na tradi\u010dn\u00e9 hierarchicky nastaven\u00e9 in\u0161tit\u00facie mu umo\u017e\u0148uje priame prepojenie s&nbsp;publikom usaden\u00fdm na soci\u00e1lnych sie\u0165ach. Na rozdiel od ostatn\u00fdch memerov Troemel komplikuje jednoduchos\u0165 memetickej formy do zlo\u017eitej\u0161\u00edch sch\u00e9mat a&nbsp;kombinuje ich s&nbsp;vlastn\u00fdm koment\u00e1rom po \u0161t\u00fdle klasick\u00fdch vlogov, \u010d\u00edm vlastne hybridizuje povahu svojej pr\u00e1ce niekde na pomedzie umeleckej pr\u00e1ce, influencerstva a&nbsp;poz\u00edcie komentuj\u00faceho kritika. Jeho odbojov\u00e1 taktika vych\u00e1dza z&nbsp;radik\u00e1lneho odmietnutia umenia \u010doby politick\u00e9ho n\u00e1stroja infra\u0161trukt\u00farnej premeny toxick\u00e9ho sveta umenia, a&nbsp;namiesto toho pon\u00faka \u00fato\u010disko v&nbsp;podobe opustenia syst\u00e9mu. V&nbsp;dobe digit\u00e1lnych siet\u00ed je pod\u013ea Troemela jedinou zbra\u0148ou vplyv a&nbsp;kto ho z\u00edska, si m\u00f4\u017ee by\u0165 ist\u00fd podporou vlastnej arm\u00e1dy subscriberov.<\/p>\n\n\n\n<p>Zato medzi instagramov\u00e9 memov\u00e9 \u00fa\u010dty, ktor\u00e9 duchaplne podpich\u00e1vaj\u00fa problematick\u00e9 aspekty umeleckej prev\u00e1dzky z&nbsp;tradi\u010dnej\u0161ieho kult\u00farneho po\u013ea, je Whitepube, tvoren\u00fd dvojicou britsk\u00fdch kriti\u010diek umenia Gabriellou de la Punta a&nbsp;Zarinou Muhammad, sam\u00e9 pova\u017euj\u00face sa za \u201eart critic baby gods\u201c<a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftn4\">[4]<\/a>. Vlastn\u00fa pr\u00e1cu s&nbsp;memami dop\u013a\u0148aj\u00fa o&nbsp;klasick\u00e9 umeleck\u00e9 kritiky zverej\u0148ovan\u00e9 na rovnomennej webovej str\u00e1nke, ktor\u00e9 v\u0161ak form\u00e1lne prisp\u00f4sobuj\u00fa jazyku a \u0161trukt\u00fare internetovej kult\u00fary. Reprezentuj\u00fa typick\u00fd milien\u00e1lsky (a niekedy irituj\u00faco moralizuj\u00faci) woke pr\u00edstup, dot\u00fdkaj\u00faci sa intersekcion\u00e1lnho feminizmu, dekoloniz\u00e1cie, tokenistick\u00e9ho vyu\u017e\u00edvania POC umelcov a&nbsp;umelk\u00fd\u0148 a&nbsp;snahy o&nbsp;sebareflekt\u00edvnu konfront\u00e1ciu vlastn\u00fdch privil\u00e9gi\u00ed.<\/p>\n\n\n\n<p>Sp\u00f4sob vyu\u017e\u00edvania memov na Instagrame sa okrem spom\u00ednanej IRL kapitaliz\u00e1cie nevyhne ani komodifik\u00e1cii a&nbsp;apropri\u00e1cii ve\u013ek\u00fdmi hr\u00e1\u010dmi na poli umenia \u2013 spome\u0148te na memov\u00fd obsah The Art Gorgeous, vypitvan\u00fd do ru\u017eovo zjednoten\u00fdch \u0161tvorcov\u00fdch pol\u00ed, v&nbsp;ktor\u00fdch kritick\u00fd t\u00f3n ustupuje konformizovanej roztomilosti ur\u010denej pre pobavenie privilegovan\u00fdch \u00fa\u010dastn\u00edkov syst\u00e9mu. Lifestylov\u00fa komodifik\u00e1ciu a ironick\u00fa seba \u0161tyliz\u00e1ciu skrze form\u00e1lne prostriedky memu m\u00f4\u017ee pripomen\u00fa\u0165 i&nbsp;Instagramov\u00fd feed ultraelitnej pra\u017eskej galeristky z&nbsp;DSC gallery, Olgy Tr\u010dkovej, ktor\u00e1 z\u00faro\u010duje jeho schopnos\u0165 udr\u017ea\u0165 pozornos\u0165 svojich followerov na soci\u00e1lnej sieti.<\/p>\n\n\n\n<p>Ak akt\u00edvne sledujete r\u00fdchlos\u0165 st\u00e1le sa mno\u017eiacich memov\u00fdch \u00fa\u010dtov, tak sa nevyhnete trpkej pr\u00edchuti z&nbsp;nihilistickej predstavy o charakteru z\u00e1padn\u00e9ho sveta umenia. Zd\u00e1 sa, \u017ee umeleck\u00e9 in\u0161tit\u00facie kompletne zlyh\u00e1vaj\u00fa v&nbsp;r\u00e1mci podpory umelcov a&nbsp;umelk\u00fd\u0148 a&nbsp;dok\u00e1\u017eu vyjs\u0165 v&nbsp;\u00fastrety len po\u017eiadavkom kapit\u00e1lu a&nbsp;t\u00fdm, ktor\u00fd ho zastupuj\u00fa. Niekedy sa m\u00f4\u017ee zda\u0165, \u017ee memy sa vo svojom naladen\u00ed rozch\u00e1dzaj\u00fa s&nbsp;viac zhovievav\u00fdm t\u00f3nom tradi\u010dn\u00fdch kritick\u00fdch textov a&nbsp;recenz\u00ed. Jedn\u00fdm z&nbsp;hlavn\u00fdch d\u00f4vodov je, \u017ee lajkovanie, zdie\u013eanie a&nbsp;postovanie memov n\u00e1m dovo\u013euje \u00fa\u010dastni\u0165 sa kolekt\u00edvneho zdie\u013eania sk\u00fasenost\u00ed a vn\u00fatorn\u00fdch pocitov frustr\u00e1cie zo st\u00e1vaj\u00faceho fungovania silne hierarchick\u00fdch in\u0161tit\u00faci\u00ed bez toho, aby autor \u010di autorka museli n\u00e1sledne \u010deli\u0165 strachu zo znepriatelenia si \u201edole\u017eit\u00fdch post\u00e1v\u201c \u010dasto na meritokracii postaven\u00e9ho sveta umenia a&nbsp;z&nbsp;toho plyn\u00facich n\u00e1sledkov. Spr\u00e1vne naserv\u00edrovan\u00fd meme je r\u00fdchlym a&nbsp;uspokojiv\u00fdm liekom na uvo\u013enenie k\u0155\u010da z&nbsp;roznych probl\u00e9mov prerastaj\u00facich umeleck\u00fd syst\u00e9m, pri\u010dom sila kolekt\u00edvneho smiechu m\u00f4\u017ee nadobudn\u00fa\u0165 i&nbsp;aktiviza\u010dn\u00fd potenci\u00e1l zbavenia sa strachu zo zdie\u013eania t\u00fdch najvn\u00fatornej\u0161\u00edch neistot. S\u00fa\u010dasn\u00e9 memov\u00e9 \u00fa\u010dty dok\u00e1\u017eu sprostredkova\u0165 kritiku mnoh\u00fdch neduhov umeleck\u00fdch in\u0161tit\u00faci\u00ed z\u00e1padn\u00e9ho &nbsp;sveta, hlavne ich ekon\u00f3miu a&nbsp;politiku&nbsp; i ke\u010f v&nbsp;na\u0161om prostred\u00ed strednej a&nbsp;v\u00fdchodnej Eur\u00f3py na zdatn\u00fdch memelordov e\u0161te \u010dak\u00e1me (za \u010desk\u00fa zmienku nepochybne stoj\u00ed vydaren\u00fd \u0161tudentsk\u00fd \u00fa\u010det Favu life). Svojou povahou v\u0161ak memy nedovo\u013euj\u00fa kriticky sprostredkova\u0165 \u0161pecifick\u00fd z\u00e1\u017eitok z&nbsp;v\u00fdstavy alebo umeleckej udalosti. Sn\u00e1\u010f si ani nikto pochabo nemysl\u00ed, \u017ee by mohli nahradi\u0165 \u0161tandardn\u00fa, na texte zalo\u017een\u00fa umeleck\u00fa kritiku, ale mo\u017eno ich ve\u013ek\u00fd \u00faspech je ist\u00fdm mementom pre v\u0161etk\u00fdch akt\u00edvnych pisate\u013eov: memy s\u00fa odrazom premeny jazyka, sp\u00f4sobu a r\u00fdchlosti komunik\u00e1cie \u010di o\u010dak\u00e1vania publika, s&nbsp;ktor\u00fdmi sa bude musie\u0165 kritika sk\u00f4r \u010di nesk\u00f4r vysporiada\u0165. I&nbsp;ke\u010f sa pravdepodobne memerom nepodar\u00ed st\u00e1vaj\u00faci svet umenia premeni\u0165, alebo dokonca rozvr\u00e1ti\u0165, dopraj\u00fa mu aspo\u0148 zasl\u00fa\u017een\u00fd a&nbsp;ve\u013ekorys\u00fd trolling.<\/p>\n\n\n\n<p><a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftnref1\">[1]<\/a> Pepi, Mike: The Meme Accounts Upending the Art World&#8217;s Class System, Frieze, https:\/\/www.frieze.com\/article\/meme-accounts-upending-art-worlds-class-system, vyh\u013eadan\u00e9 29. 12. 2021<\/p>\n\n\n\n<p><a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftnref2\">[2]<\/a> Admin Freeze magazinu v&nbsp;rozhovore odha\u013euje svoju otvorenos\u0165 k&nbsp;fyzick\u00fdm projektom v&nbsp;r\u00e1mci in\u0161titucion\u00e1lneho syst\u00e9mu. Viz Verity Babbs, How @freeze_magazine Brings Art Criticism to Our IG Scroll, <em>The Art Gorgeous<\/em>, <a href=\"https:\/\/theartgorgeous.com\/how-freeze_magazine-brings-art-criticism-to-our-ig-scroll\/\">https:\/\/theartgorgeous.com\/how-freeze_magazine-brings-art-criticism-to-our-ig-scroll\/<\/a>, vyh\u013eadan\u00e9 29. 12. 2021.<\/p>\n\n\n\n<p><a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftnref3\">[3]<\/a> Diehl, Travis, Memelord as Critic: Brad Troemel Takes the Red Pill (And So Can You), <em>Art news<\/em>, <a href=\"https:\/\/www.artnews.com\/art-in-america\/features\/brad-troemel-memes-criticism-1202673085\/\">https:\/\/www.artnews.com\/art-in-america\/features\/brad-troemel-memes-criticism-1202673085\/<\/a>, vyh\u013eadan\u00e9 29. 12. 2021.<\/p>\n\n\n\n<p><a href=\"applewebdata:\/\/D13ED0C5-2EB7-4D33-9F87-4D7258D687D5#_ftnref4\">[4]<\/a> Goh, Katie, The White Pube: meet the emoji-using art critics who hate art criticism, <em>The Guardian<\/em>, <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2018\/jun\/12\/the-white-pube-art-criticism\">https:\/\/www.theguardian.com\/artanddesign\/2018\/jun\/12\/the-white-pube-art-criticism<\/a>, vyh\u013eadan\u00e9 29. 12. 2021.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Tina Polia\u010dkov\u00e1 je kriti\u010dka a\u00a0teoreti\u010dka sou\u010dasn\u00e9ho um\u011bn\u00ed<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeden\u00e1s\u0165 rokov po tom, \u010do bol uveden\u00fd Instagram, sa nespo\u010det r\u00f4znych textov a&nbsp;publik\u00e1ci\u00ed sna\u017eilo vykresli\u0165 rozsah toho, ako t\u00e1to platforma premenila svet umenia. Ur\u010dite nikoho z&nbsp;n\u00e1s neminula performance Amalie Ulman, ktor\u00e1 vyu\u017e\u00edvala rozhranie tejto siete k&nbsp;performat\u00edvnemu sk\u00famaniu postupne rodiacej sa digit\u00e1lnej identity. V\u0161imli sme si tie\u017e siln\u00fd vzostup nov\u00e9ho \u201einstagramovate\u013en\u00e9ho umenia\u201c, ktor\u00e9 vyzer\u00e1 dobre na obrazovk\u00e1ch, alebo i&nbsp;model \u201eself-made\u201c umelca, ktor\u00fd je schopn\u00fd svi\u017ene uh\u00fdba\u0165 ch\u00e1padl\u00e1m zastupite\u013esk\u00fdch komer\u010dn\u00fdch gal\u00e9ri\u00ed t\u00fdm, \u017ee pred\u00e1va svoje umeleck\u00e9 v\u00fdtvory skrze s\u00fakromn\u00e9 instagramov\u00e9 spr\u00e1vy.[1] Zato menej jasn\u00fd je dopad digit\u00e1lneho folk\u00f3ru, ktor\u00fd vo ve\u013ekej miere vytv\u00e1ra pr\u00e1ve kult\u00fara memu, etabluj\u00faca vlastn\u00fd \u0161pecifick\u00fd model komunik\u00e1cie, komplexn\u00e9ho <a href=\"https:\/\/www.cenavj.cz\/?p=597\" class=\"more-link\" title=\"Read more\">\u2192<\/a><\/p>\n","protected":false},"author":5,"featured_media":274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=597"}],"version-history":[{"count":2,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/posts\/597\/revisions\/643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=\/wp\/v2\/media\/274"}],"wp:attachment":[{"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cenavj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}